{"id":1901,"date":"2026-08-06T10:47:42","date_gmt":"2026-08-06T10:47:42","guid":{"rendered":"https:\/\/packmailer.com\/?p=1901"},"modified":"2026-08-06T10:47:42","modified_gmt":"2026-08-06T10:47:42","slug":"matt-rogers-ascends-to-chief-supply-chain-officer-at-gymshark-amidst-global-expansion-push","status":"publish","type":"post","link":"https:\/\/packmailer.com\/?p=1901","title":{"rendered":"Matt Rogers Ascends to Chief Supply Chain Officer at Gymshark Amidst Global Expansion Push"},"content":{"rendered":"

Published Aug. 5, 2026<\/strong>
\nBy Alejandra Carranza, Supply Chain Dive<\/strong><\/p>\n

In a significant leadership appointment reflecting its ambitious global expansion and omnichannel strategy, fitness apparel giant Gymshark has named Matt Rogers as its Chief Supply Chain Officer (CSCO), effective August 1, 2026. Rogers, who joined the brand in 2023 and previously served as Global Supply Chain Director, steps into this critical executive role as the company intensifies its efforts to cement its position as a leading force in the athletic wear market. His promotion signals Gymshark’s deep commitment to building a resilient, agile, and cost-effective supply chain capable of supporting its rapid growth and evolving customer demands across the globe.<\/p>\n

The appointment comes at a pivotal time for Gymshark, which has aggressively moved beyond its direct-to-consumer (D2C) roots to embrace a comprehensive omnichannel approach. This strategy includes establishing a physical retail presence in key markets and forging strategic wholesale partnerships, most notably in the United States. Rogers\u2019 elevation to CSCO underscores the increasing importance of sophisticated supply chain management in navigating the complexities of modern retail, where seamless integration between online and offline channels is paramount for sustained success.<\/p>\n

Main Facts of a Pivotal Leadership Appointment<\/h3>\n

Matt Rogers officially assumed the role of Chief Supply Chain Officer at Gymshark on August 1, 2026, a promotion confirmed by Rogers himself to Supply Chain Dive via email. This appointment marks a significant career progression for Rogers, who has been an integral part of Gymshark\u2019s operational leadership since joining the company in 2023. Prior to his elevation, Rogers held the position of Global Supply Chain Director, where he played a crucial role in optimizing the company’s logistics and distribution networks.<\/p>\n

Gymshark CEO Ben Francis publicly endorsed Rogers\u2019 promotion in a LinkedIn post, highlighting his exceptional leadership qualities and strategic vision. "Matt has consistently demonstrated the leadership, judgment, and ambition needed to build a supply chain that’s ready for the next chapter of Gymshark," Francis stated, emphasizing the critical nature of this role in the company’s future trajectory. This public commendation from the CEO underscores the strategic importance of the supply chain function within Gymshark\u2019s executive hierarchy.<\/p>\n

The newly created CSCO role is a direct response to Gymshark\u2019s dynamic growth and its strategic pivot towards an omnichannel retail model. This includes expanding its global physical footprint with brick-and-mortar stores and forging key wholesale alliances, such as its partnership with Dick’s Sporting Goods in the U.S. Rogers’ mandate will be to ensure that Gymshark’s supply chain not only keeps pace with this aggressive expansion but also actively enables it, transforming logistics from a cost center into a strategic competitive advantage. His immediate focus will likely involve enhancing operational efficiencies, bolstering supply chain resilience, and optimizing delivery speeds to meet the high expectations of Gymshark\u2019s global customer base.<\/p>\n

A Chronology of Leadership and Evolving Supply Chain Demands<\/h3>\n

The journey to Chief Supply Chain Officer for Matt Rogers is characterized by a steady ascent through critical roles in the retail and logistics sectors, culminating in his strategic leadership at Gymshark during a period of transformative growth. His career trajectory provides a compelling narrative of how specialized expertise in supply chain management has become indispensable for ambitious global brands.<\/p>\n

Rogers’ Journey: From Director to Chief Officer<\/h4>\n

Matt Rogers initially joined Gymshark in 2023 as the Global Supply Chain Director. In this capacity, he was tasked with overseeing the company’s worldwide supply chain operations, a role that inherently demanded a deep understanding of international logistics, inventory management, and supplier relations. His tenure quickly demonstrated a capacity for impactful change, as evidenced by the significant cost reductions and delivery improvements attributed to his leadership. During a critical transition period, Rogers also served as the interim general manager for sourcing and supply chain, a responsibility that further broadened his oversight and strategic influence within the organization. This interim role likely provided him with an opportunity to demonstrate his comprehensive understanding of the entire supply chain ecosystem, from raw material sourcing to final customer delivery, and to prove his capability to lead the function at an executive level.<\/p>\n

\"Gymshark<\/figure>\n

Before his impactful tenure at Gymshark, Rogers honed his expertise across several prominent companies. His background includes a significant role as Group Supply Chain Director at Asos, a major online fashion retailer, where he would have gained extensive experience in high-volume e-commerce logistics, returns management, and fast-fashion supply chain dynamics. Prior to Asos, Rogers also held positions at House of Fraser, a department store chain, as well as global logistics giants DHL and NYK Logistics. This diverse professional background, encompassing third-party logistics (3PL) providers, traditional retail, and online fashion, has equipped him with a holistic perspective on supply chain challenges and solutions. His experience at DHL and NYK Logistics, in particular, would have provided invaluable insights into freight forwarding, warehousing, and global transportation networks \u2013 foundational elements for a brand like Gymshark that operates on an international scale. The blend of direct retail supply chain management with pure logistics experience makes him uniquely suited to optimize Gymshark’s complex and rapidly expanding operations.<\/p>\n

Gymshark’s Strategic Pivot and Supply Chain Evolution<\/h4>\n

Gymshark, founded in 2012 by Ben Francis, rapidly grew from a screen-printing operation in a garage to a global D2C powerhouse, primarily through savvy digital marketing and community building. However, recognizing the limitations and opportunities of an exclusively online model, the company began a strategic pivot towards an omnichannel retail strategy. This evolution has been marked by several significant milestones that have fundamentally reshaped its supply chain requirements.<\/p>\n

A crucial step in this pivot was the opening of its first brick-and-mortar store in the United States, a strategic move to enhance brand visibility, provide tangible customer experiences, and tap into the immense American retail market. Following this, Gymshark forged its first U.S. wholesale partnership with Dick’s Sporting Goods, a major national retailer. This collaboration signifies a departure from its pure D2C model and introduces an entirely new dimension of supply chain complexity, requiring efficient business-to-business (B2B) logistics, inventory management for wholesale partners, and potentially different packaging and labeling requirements.<\/p>\n

These strategic initiatives necessitated a profound re-evaluation and scaling of Gymshark\u2019s supply chain operations. An online-only model primarily focuses on last-mile delivery to individual customers, but an omnichannel approach demands capabilities such as inventory visibility across all channels, efficient replenishment for physical stores, bulk shipments to wholesale partners, and flexible return processes. The supply chain thus evolved from a purely D2C fulfillment model to a sophisticated network capable of supporting multiple sales channels, each with distinct logistical demands. The ability to manage inventory across warehouses, physical stores, and wholesale distribution centers, while maintaining fast and accurate delivery for all customer touchpoints, became a critical competitive differentiator.<\/p>\n

The Transition: Laurent Madelaine’s Departure<\/h4>\n

The appointment of Matt Rogers as CSCO follows the recent departure of Laurent Madelaine, who served as Gymshark\u2019s Chief Product and Supply Chain Officer for nearly four years. Madelaine, a seasoned executive with a strong background in both product development and supply chain management, announced his departure via a LinkedIn post, signaling a change in the company’s executive leadership structure.<\/p>\n

Madelaine’s tenure was characterized by overseeing both product innovation and the operational backbone of Gymshark. During his time, Gymshark experienced significant international growth and navigated the unprecedented supply chain disruptions of the global pandemic. His role likely involved integrating product development cycles with supply chain capabilities, ensuring that new products could be efficiently sourced, manufactured, and distributed. The decision to separate the "Product" and "Supply Chain" functions into distinct executive roles, with Rogers focusing solely on the latter, suggests a strategic realignment by Gymshark. This separation could indicate a desire for more specialized leadership in each area, allowing for deeper focus and expertise as the company scales. While Madelaine\u2019s contributions were instrumental in establishing the foundations of Gymshark\u2019s modern supply chain, Rogers’ appointment as a dedicated CSCO highlights the intensified focus on operational excellence and resilience required for the brand\u2019s ambitious next phase of expansion.<\/p>\n

Supporting Data: Quantifiable Success and Market Context<\/h3>\n

The decision to elevate Matt Rogers to Chief Supply Chain Officer is strongly supported by his proven track record of delivering tangible results and his deep understanding of the complex market dynamics currently shaping global retail. His achievements at Gymshark, combined with the broader industry landscape, underscore the strategic imperative of robust supply chain leadership.<\/p>\n

Driving Efficiency and Speed: Rogers’ Tangible Impact<\/h4>\n

Under Matt Rogers’ leadership, Gymshark has achieved significant operational improvements, most notably in cost reduction and delivery speed. Rogers himself noted that the company has "reduced its logistics and distribution costs by several millions per year," a substantial achievement for any rapidly growing enterprise. These cost savings likely stem from a combination of strategic initiatives, including:<\/p>\n

\"Gymshark<\/figure>\n
    \n
  • Freight Optimization:<\/strong> Renegotiating contracts with shipping carriers, consolidating shipments, and optimizing routing for both inbound and outbound logistics.<\/li>\n
  • Warehousing Efficiency:<\/strong> Implementing lean principles in fulfillment centers, optimizing storage layouts, and potentially introducing automation to reduce labor costs and processing times.<\/li>\n
  • Inventory Management:<\/strong> Enhancing demand forecasting accuracy to minimize overstocking and understocking, reducing carrying costs and the need for markdowns. This could involve leveraging advanced analytics and AI-driven tools.<\/li>\n
  • Supplier Negotiations:<\/strong> Strengthening relationships with key suppliers to secure better terms, reduce lead times, and potentially diversify the supplier base to mitigate risks.<\/li>\n<\/ul>\n

    Beyond cost savings, Rogers also spearheaded initiatives that led to "faster deliveries in the U.S. and the U.K." In the fiercely competitive e-commerce landscape, delivery speed is a critical differentiator that directly impacts customer satisfaction and loyalty. Faster deliveries can be attributed to:<\/p>\n

      \n
    • Strategic Fulfillment Network:<\/strong> Establishing or optimizing regional fulfillment centers in the U.S. and U.K. to bring products closer to the end consumer, thereby reducing transit times.<\/li>\n
    • Carrier Partnerships:<\/strong> Collaborating with efficient and reliable logistics partners, potentially integrating their systems for real-time tracking and optimized last-mile delivery.<\/li>\n
    • Order Processing Automation:<\/strong> Streamlining internal processes from order placement to dispatch, utilizing technology to reduce manual handling and errors.<\/li>\n
    • Data-Driven Decision Making:<\/strong> Employing data analytics to identify bottlenecks, optimize routes, and predict potential delays, allowing for proactive adjustments.<\/li>\n<\/ul>\n

      These quantifiable achievements demonstrate Rogers’ capability to translate strategic vision into operational reality, directly contributing to Gymshark’s profitability and customer experience.<\/p>\n

      Navigating a Complex Global Supply Chain Landscape<\/h4>\n

      Rogers’ appointment comes at a time when the global supply chain landscape is more volatile and complex than ever. Retailers worldwide continue to grapple with a myriad of challenges that necessitate agile and resilient supply chain strategies:<\/p>\n

        \n
      • Geopolitical Instability:<\/strong> Conflicts, trade disputes, and changing international relations can disrupt shipping routes, impose tariffs, and impact sourcing strategies.<\/li>\n
      • Inflationary Pressures:<\/strong> Rising costs of raw materials, energy, and labor across the supply chain put immense pressure on profit margins, requiring constant cost optimization.<\/li>\n
      • Labor Shortages:<\/strong> Shortages in trucking, warehousing, and manufacturing sectors can lead to delays and increased operational costs.<\/li>\n
      • Sustainability Imperatives:<\/strong> Consumers and regulators are increasingly demanding ethical sourcing, reduced carbon footprints, and transparent supply chain practices, adding layers of complexity to logistics and manufacturing.<\/li>\n
      • Evolving Consumer Expectations:<\/strong> The "Amazon effect" has conditioned consumers to expect fast, free, and flexible delivery options, placing immense pressure on brands to optimize their fulfillment capabilities.<\/li>\n<\/ul>\n

        In this challenging environment, Gymshark’s focus on strengthening its supply chain under a dedicated CSCO aligns perfectly with industry best practices. Companies that invest in robust, technology-enabled, and adaptable supply chains are better positioned to weather disruptions, maintain competitive pricing, and consistently meet customer expectations. Rogers’ experience across diverse supply chain models will be crucial in building a network that is not only efficient but also resilient against unforeseen global events.<\/p>\n

        Gymshark’s Ambitious Growth Trajectory<\/h4>\n

        Gymshark’s journey from a startup to a global phenomenon is a testament to its strong brand identity and effective market penetration. While specific revenue figures are not provided in the original text, the company’s valuation has soared, and it has been widely recognized as one of the fastest-growing fitness apparel brands globally. This rapid expansion, particularly in international markets, naturally leads to increasing complexity in its supply chain.<\/p>\n

        As Gymshark expands its product lines, enters new geographies, and diversifies its sales channels (D2C, physical retail, wholesale), the demands on its supply chain multiply exponentially. Managing inventory across a distributed network, coordinating production with a global supplier base, navigating varied customs regulations, and ensuring localized fulfillment options all become critical. The appointment of a dedicated CSCO signals that Gymshark recognizes its supply chain as a core strategic asset, indispensable for sustaining its aggressive growth trajectory and achieving its long-term corporate ambitions. Without a highly optimized and adaptable supply chain, the operational overheads and logistical hurdles associated with such rapid growth could quickly become unsustainable.<\/p>\n

        Official Responses and Strategic Vision<\/h3>\n

        The announcement of Matt Rogers’ promotion has been met with clear and enthusiastic endorsement from the highest levels of Gymshark leadership, specifically from CEO Ben Francis. This official response, coupled with Rogers’ own articulated vision, provides crucial insight into the strategic direction of Gymshark’s operational future.<\/p>\n

        CEO Ben Francis’s Resounding Endorsement<\/h4>\n

        Ben Francis, the visionary founder and CEO of Gymshark, used his LinkedIn platform to publicly commend Matt Rogers’ appointment, a move that speaks volumes about the importance placed on the supply chain function within the organization. Francis stated: "Matt has consistently demonstrated the leadership, judgment and ambition needed to build a supply chain that’s ready for the next chapter of Gymshark."<\/p>\n

        \"Gymshark<\/figure>\n

        This statement is rich with meaning, highlighting several key attributes that Francis deems essential for this pivotal role:<\/p>\n

          \n
        • Leadership:<\/strong> Implies the ability to guide and inspire teams, foster collaboration, and drive strategic initiatives across a complex global network. It suggests Rogers is not just an operator but a leader capable of shaping organizational culture around supply chain excellence.<\/li>\n
        • Judgment:<\/strong> Points to Rogers’ capacity for making sound, data-driven decisions under pressure, particularly in a dynamic and often unpredictable supply chain environment. This includes risk assessment, problem-solving, and strategic resource allocation.<\/li>\n
        • Ambition:<\/strong> Reflects a proactive, forward-thinking mindset crucial for a company like Gymshark with aggressive growth targets. It indicates Rogers’ commitment to not just maintaining but continuously improving and innovating the supply chain to stay ahead of market demands.<\/li>\n<\/ul>\n

          The phrase "next chapter of Gymshark" is particularly significant. It unequivocally signals that the company is embarking on a new phase of development, one that likely involves deeper market penetration, broader product categories, and a more diversified retail presence. For this "next chapter" to unfold successfully, Francis clearly understands that a robust, adaptable, and efficient supply chain is not merely a supporting function but a foundational pillar. His endorsement of Rogers underscores the strategic weight attached to this appointment, positioning the CSCO as a key architect of Gymshark\u2019s future success.<\/p>\n

          Matt Rogers’ Strategic Outlook for the Supply Chain<\/h4>\n

          Matt Rogers’ own statements provide a clear articulation of his strategic outlook and the immense responsibility he feels in his new role. He emphasized the symbiotic relationship between Gymshark’s growth aspirations and the capabilities of its supply chain. "It\u2019s no secret that our CEO Ben Francis\u2019 ambition for Gymshark is to make it a 100-year brand that outlives all of us," Rogers stated, directly referencing Francis’s long-term vision. He then underscored the critical link to his department: "As we continue to grow, especially in the US, we need to ensure our supply chain grows with us and fulfils the needs of our amazing, but expectant community."<\/p>\n

          This statement reveals several key strategic priorities and insights into Rogers’ immediate and long-term focus:<\/p>\n

            \n
          • Alignment with "100-Year Brand" Vision:<\/strong> Rogers clearly sees the supply chain as a cornerstone for achieving Gymshark’s generational ambition. This implies a focus on long-term sustainability, resilience, and adaptability rather than just short-term gains.<\/li>\n
          • Growth-Oriented Supply Chain:<\/strong> The emphasis on the supply chain "growing with us" suggests a commitment to scalability and flexibility. This will involve anticipating future demands, investing in infrastructure, and developing processes that can accommodate increased volumes and complexity without compromising efficiency.<\/li>\n
          • U.S. Market Prioritization:<\/strong> The specific mention of growth "especially in the US" highlights the strategic importance of the American market for Gymshark. This will likely translate into a focus on optimizing U.S.-specific logistics, fulfillment networks, and partnerships to ensure competitive delivery times and customer service in this key region.<\/li>\n
          • Fulfilling an "Expectant Community":<\/strong> Rogers’ recognition of Gymshark’s "amazing, but expectant community" is crucial. It acknowledges that the brand’s loyal customer base has high expectations for product availability, delivery speed, and overall service quality. This implies that the supply chain must be customer-centric, striving for excellence in every touchpoint from order placement to delivery and returns.<\/li>\n<\/ul>\n

            In his new role, Rogers will likely prioritize several key areas. These could include further leveraging advanced analytics and artificial intelligence for demand forecasting and inventory optimization, exploring sustainable logistics solutions to meet evolving environmental standards, investing in automation within warehouses to enhance efficiency and accuracy, and strengthening strategic partnerships with suppliers and logistics providers to build a more resilient and integrated network. His vision aligns with the modern understanding that the supply chain is not just a cost center but a strategic enabler of brand promise and market competitiveness.<\/p>\n

            Implications for Gymshark’s Future Trajectory<\/h3>\n

            The appointment of Matt Rogers as Chief Supply Chain Officer carries profound implications for Gymshark’s strategic direction, particularly as the brand navigates its ambitious global expansion and omnichannel transformation. This leadership decision underscores the critical role of operational excellence in achieving long-term market dominance and fulfilling the company’s lofty aspirations.<\/p>\n

            Fueling Omnichannel Expansion and Market Penetration<\/h4>\n

            A robust and agile supply chain under Rogers’ leadership will be instrumental in enabling Gymshark’s aggressive omnichannel strategy. The move into physical retail, starting with its first brick-and-mortar store in the U.S., demands a supply chain capable of managing diverse inventory flows. This includes:<\/p>\n

              \n
            • Store Replenishment:<\/strong> Efficiently stocking physical stores with the right products at the right time, balancing inventory levels to prevent overstocking or stockouts.<\/li>\n
            • Click-and-Collect\/Ship-from-Store:<\/strong> Implementing capabilities that allow customers to order online and pick up in-store, or for stores to fulfill online orders, thereby leveraging physical locations as mini-distribution centers.<\/li>\n
            • Unified Inventory Visibility:<\/strong> Creating a single, real-time view of inventory across all channels (online, warehouse, physical stores) to optimize allocation and fulfillment decisions.<\/li>\n<\/ul>\n

              The wholesale partnership with Dick’s Sporting Goods, Gymshark’s first in the U.S., introduces another layer of complexity. Rogers’ supply chain will need to manage B2B logistics, including bulk shipments, specific packaging requirements, and adherence to retailer delivery schedules. This requires different operational processes and potentially different distribution centers than those used for D2C e-commerce. A highly functional supply chain can ensure smooth product flow to wholesale partners, maintaining consistent brand availability and supporting sell-through.<\/p>\n

              \"Gymshark<\/figure>\n

              Furthermore, a strengthened supply chain will bolster Gymshark’s international market penetration. As the company eyes further global expansion of its physical footprint, Rogers will be tasked with building out localized distribution networks, navigating complex customs and trade regulations, and establishing reliable last-mile delivery solutions in new territories. The ability to seamlessly integrate online sales with a growing physical presence, both owned and through partners, will be a key differentiator in capturing market share and enhancing customer experience globally.<\/p>\n

              Building a "100-Year Brand" Through Operational Excellence<\/h4>\n

              Ben Francis’s vision for Gymshark to become a "100-year brand" is a powerful testament to the company’s long-term aspirations. Achieving such longevity, however, extends far beyond marketing and product design; it fundamentally relies on foundational operational excellence, particularly within the supply chain. Matt Rogers’ appointment signals a strategic commitment to this principle.<\/p>\n

              A supply chain built for a century must possess extreme resilience, capable of withstanding unforeseen global disruptions \u2013 from pandemics to geopolitical conflicts and climate change impacts. It must also be inherently adaptable, able to pivot quickly to evolving consumer preferences, technological advancements, and new market opportunities. Rogers will likely focus on building redundancy into the network, diversifying supplier bases, and investing in advanced risk management tools.<\/p>\n

              Moreover, sustainability will be a non-negotiable aspect of a "100-year brand." This means prioritizing ethical sourcing, reducing the carbon footprint of logistics operations, optimizing packaging, and exploring circular economy principles within the product lifecycle. Rogers’ leadership will be crucial in integrating these sustainability imperatives into every facet of Gymshark\u2019s supply chain, ensuring that growth is not just profitable but also responsible. By strategically investing in a world-class supply chain, Gymshark is laying the groundwork for enduring operational efficiency, cost-effectiveness, and customer satisfaction, all of which are indispensable for a brand aiming to outlive its founders.<\/p>\n

              Competitive Advantage in the Global Activewear Arena<\/h4>\n

              In the highly competitive global activewear market, dominated by giants like Nike, Adidas, and Lululemon, supply chain efficiency and innovation are increasingly becoming critical differentiators. These established players have invested heavily in their logistics and distribution networks for decades. Gymshark, as a relatively younger brand, must leverage its agility and strategic focus to compete effectively.<\/p>\n

              Rogers’ proven ability to reduce costs and accelerate deliveries provides Gymshark with a significant competitive edge. In an industry where speed-to-market and customer fulfillment are paramount, a streamlined supply chain translates directly into improved profitability, enhanced brand reputation, and stronger customer loyalty. The ability to quickly bring new products to market, respond to demand fluctuations, and offer reliable, fast shipping can attract and retain customers who have myriad options.<\/p>\n

              Furthermore, a sophisticated supply chain can enable personalized customer experiences, facilitate seamless returns, and support new service offerings that differentiate Gymshark from its rivals. By having a dedicated Chief Supply Chain Officer at the executive table, Gymshark is strategically positioning its operations as a core pillar of its competitive strategy, recognizing that in today’s global economy, a truly exceptional product is only as good as the supply chain that delivers it. Under Matt Rogers, Gymshark is clearly signaling its intent to not only grow but to do so with an operational backbone that can rival the best in the business, ensuring its continued ascent in the dynamic world of fitness apparel.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Published Aug. 5, 2026 By Alejandra Carranza, Supply Chain Dive In a significant leadership appointment reflecting its ambitious<\/p>\n","protected":false},"author":1,"featured_media":1900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112],"tags":[801,2425,181,142,113,900,114,596,2426,495,963,1058,2424,115,180],"class_list":["post-1901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-logistics","tag-amidst","tag-ascends","tag-chain","tag-chief","tag-ecommerce","tag-expansion","tag-fulfillment","tag-global","tag-gymshark","tag-matt","tag-officer","tag-push","tag-rogers","tag-shipping","tag-supply"],"_links":{"self":[{"href":"https:\/\/packmailer.com\/index.php?rest_route=\/wp\/v2\/posts\/1901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/packmailer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/packmailer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/packmailer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/packmailer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1901"}],"version-history":[{"count":0,"href":"https:\/\/packmailer.com\/index.php?rest_route=\/wp\/v2\/posts\/1901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/packmailer.com\/index.php?rest_route=\/wp\/v2\/media\/1900"}],"wp:attachment":[{"href":"https:\/\/packmailer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/packmailer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/packmailer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}