Copenhagen, Denmark – In a significant move set to redefine large-format printing capabilities across Scandinavia and beyond, Johnsen Print & Digital Media has announced the acquisition and upcoming installation of the first Canon Colorado XL printer in Denmark. This strategic investment underscores the company’s robust growth ambitions and its unwavering commitment to leveraging cutting-edge technology to serve its extensive client base of retail chains and global brands.
The deal, finalized by Steen Johnsen, CEO of Johnsen Print & Digital Media, shortly after this year’s FESPA exhibition, marks a pivotal moment for both the Danish print industry and the company’s operational capacity. While previous reports in March hinted at substantial investments by Johnsen Print & Digital Media, the specific mention of the groundbreaking Colorado XL was strategically reserved, amplifying the impact of today’s announcement.
Chronology of a Strategic Acquisition: From Concept to Concrete Deal
The journey to securing Denmark’s inaugural Colorado XL began long before the ink dried on the contract. Lars Christoffersen, Head of Sales and Support for Professional Print Solutions at Canon Denmark, revealed that Steen Johnsen’s interest in the revolutionary printer was piqued early on.
"Steen Johnsen demonstrated keen interest in the Colorado XL from its very inception," Christoffersen explained. "He was an attendee at our ‘Behind the Curtain’ event during FESPA 2025, where the Colorado XL concept was first unveiled. From that moment, he followed its development closely, recognizing
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