Glostrup, Denmark – July 5, 2026 – New Era Publications International ApS, a globally recognized publishing house based in Glostrup, Denmark, has been bestowed with a monumental recognition from HP Indigo, affirming its unparalleled production capabilities in the realm of digital printing. On July 3, 2026, the company was officially designated the "Record Printer by Volume in 2026" for HP Indigo Series 3 commercial presses across the entire Europe, Middle East, and Africa (EMEA) region. This prestigious award underscores New Era’s steadfast commitment to leveraging cutting-edge digital technology and its relentless pursuit of operational excellence, solidifying its position as a vanguard in the modern publishing landscape.
The accolade, presented by Lars Renneby, Director at Visutech – HP’s esteemed service provider in the Nordics – to Zara Kotric, the accomplished CEO of New Era Publications International, took place at the company’s advanced publishing and production facility in Glostrup. The ceremony was a testament to the collective effort and strategic foresight that have propelled New Era to the forefront of high-volume digital print production. The certificate proudly declares: "Certificate of Outstanding Performance awarded to New Era Publications International ApS in recognition of your performance as a record printer in 2026 measured by volume on HP Indigo Series 3 commercial printing machines in the EMEA region."
This extraordinary achievement arrives in what is already a record-breaking year for New Era. As of the award date, the publisher had already produced an astonishing more than 60 million prints in 2026 alone. This colossal volume has been primarily driven by the four new HP Indigo 7K digital printing presses, which were strategically installed at the end of 2025. This latest investment is a continuation of a visionary digital printing strategy initiated by New Era in 2003 with the installation of its very first HP Indigo digital press. The company’s unwavering commitment to technological advancement has since resulted in a formidable fleet of 13 digital printing machines, demonstrating a sustained and progressive investment in digital print technology.
Main Facts: A Landmark Achievement in Digital Printing
The recognition of New Era Publications International as the leading volume printer in EMEA for HP Indigo Series 3 commercial presses is not merely an award; it is a profound statement about the evolving capabilities of digital printing and New Era’s leadership within this dynamic sector. The magnitude of this achievement resonates across the publishing and printing industries, setting a new benchmark for what is possible with digital technology at scale.
Unprecedented Production Volume and Strategic Investment
The core of New Era’s accomplishment lies in its monumental production volume. Surpassing 60 million prints year-to-date in 2026 on its HP Indigo fleet is an astounding figure that speaks to both the efficiency of their operations and the reliability of HP Indigo technology. This record volume is particularly notable as it was primarily facilitated by the recent integration of four new HP Indigo 7K digital presses. These state-of-the-art machines, installed in late 2025, represent the pinnacle of HP Indigo’s Series 3 commercial offerings, known for their speed, versatility, and offset-matching print quality. The decision to invest in these particular models underscores New Era’s strategic vision to not only meet current demand but also to scale for future growth and maintain its competitive edge.
The award ceremony itself, held at the company’s sophisticated Glostrup facility, was a celebration of this strategic success. Zara Kotric, the Managing Director of New Era Publications International, accepted the honor on behalf of her dedicated team, emphasizing the collaborative spirit and technical expertise that underpinned this record-breaking performance. The presence of certified operators and technicians, alongside the production manager, in the award photograph, highlighted the crucial role played by the skilled workforce in maximizing the potential of these advanced machines.
A Legacy Forged in Innovation and Global Dissemination
New Era Publications International, founded in 1969, has a unique and significant mission: to exclusively publish the works of the international bestselling author L. Ron Hubbard, also recognized as the founder of the Scientology religious movement. This specialized focus necessitates a robust and highly adaptable printing and distribution infrastructure capable of delivering content across diverse linguistic and geographic landscapes. The company’s proactive embrace of digital printing, dating back to 2003, was a strategic move to address these unique demands.
By continuously investing in HP Indigo technology, New Era has built a printing ecosystem that allows for both small, on-demand runs and large-scale productions across an astounding 50 languages. This agility is crucial for a publisher dedicated to making a vast catalogue of works readily available to a global audience, from Europe to North Africa, the Middle East, Central Asia, and India. The "Record Printer by Volume" award is thus not just a testament to production numbers, but also to New Era’s unwavering commitment to its core mission through technological empowerment.
Chronology: A Journey of Digital Transformation
New Era Publications International’s path to becoming an industry leader in digital printing is a story of continuous innovation, strategic investment, and an unwavering commitment to efficiency and global reach. Their journey reflects a forward-thinking approach that anticipated and adapted to the seismic shifts occurring within the publishing and printing industries over the past decades.
Early Foundations and Vision (1969-2002)
Founded in 1969, New Era Publications International began its operations with the foundational mission of publishing and distributing the works of L. Ron Hubbard. In its nascent years, and for several decades thereafter, the company, like most publishers, would have relied on traditional offset printing methods. While effective for mass production, offset printing typically entails longer setup times, higher minimum print runs, and less flexibility for multi-language or on-demand requirements. Even in these early years, the global scope of Hubbard’s works likely presented unique logistical challenges, laying the groundwork for the future need for more agile production methods. The vision for global dissemination was always paramount, driving the eventual search for more efficient technologies.
Pioneering Digital Adoption (2003)
The year 2003 marked a pivotal moment in New Era’s history with the installation of its first HP Indigo digital printing press. This was a bold and strategic decision at a time when digital printing was still in its relative infancy, especially for high-volume commercial applications. The rationale behind this early adoption was multifaceted. Digital printing offered unprecedented flexibility, allowing for shorter print runs, faster turnaround times, and the ability to print in multiple languages without the complex plate changes required by offset. For a publisher dealing with a vast library of titles that needed to be available in numerous languages and distributed across a wide geographical area, these benefits were transformative.
The initial HP Indigo press enabled New Era to move towards a more on-demand production model, reducing inventory waste, streamlining supply chains, and ensuring that specific titles were always available, regardless of market size or language demand. This early success validated the strategic shift and laid the foundation for future investments.
Comprehensive Modernization and Expansion (2007-2024)
Building on the successes of its initial digital foray, New Era undertook a comprehensive modernization of its book production line in 2007. This wasn’t merely an upgrade of printing presses but a holistic overhaul designed to integrate top-modern digital printing machines with advanced pre-press and post-press equipment. The goal was to create a seamless, end-to-end digital workflow that maximized efficiency from file submission to finished product. This period saw the integration of sophisticated binding, cutting, and finishing machines, all designed to complement the speed and versatility of digital printing.
Over the subsequent years, New Era continued its aggressive expansion, adding a further 40 machines to its overall production infrastructure. While not all of these would have been digital presses, this figure signifies a robust investment across the entire production chain – encompassing everything from advanced proofing systems to automated packing and shipping solutions. This continuous investment allowed New Era to handle an ever-increasing variety of print jobs, from small, specialized editions to large volume reprints, all while maintaining the highest quality standards across 50 languages. This period cemented New Era’s reputation for operational excellence and technological leadership within the publishing sector.
The Latest Leap: HP Indigo 7K Series (Late 2025 – 2026)
The most recent and significant leap in New Era’s digital transformation occurred in late 2025 with the installation of four new HP Indigo 7K digital printing presses. These machines represent the cutting edge of HP Indigo’s Series 3 commercial offerings. The 7K series is renowned for its enhanced speed, superior print quality (matching or exceeding offset), and expanded substrate versatility. Crucially, they offer advanced automation features that further streamline workflows and reduce manual intervention, leading to higher output and greater consistency.
The strategic choice of the 7K models was driven by New Era’s escalating production demands and its commitment to maintaining peak efficiency. These presses are designed for high-volume, short-to-medium run applications, making them perfectly suited for New Era’s diverse publishing needs across many languages. The rapid deployment and integration of these machines allowed New Era to quickly ramp up its production capacity, directly contributing to the unprecedented 60 million prints achieved year-to-date in 2026. This recent investment was the catalyst that propelled New Era to its "Record Printer by Volume" status, demonstrating a perfect synergy between advanced technology and strategic operational planning.
Supporting Data: The Pillars of Record-Breaking Success
New Era Publications International’s record-breaking volume is not an isolated incident but the culmination of strategic decisions, robust technological infrastructure, and a deep understanding of its unique market demands. Several key factors underpin this success, demonstrating a harmonious blend of technology, operational prowess, and a clear mission.
The Power of HP Indigo Technology
At the heart of New Era’s printing capabilities lies the HP Indigo Series 3, specifically the 7K models. These presses utilize HP’s proprietary Liquid Electrophotography (LEP) technology, which delivers print quality comparable to or even surpassing traditional offset printing. Key features contributing to New Era’s success include:
- Offset Quality: The ability to produce vibrant, consistent colors and sharp detail, essential for maintaining the integrity and appeal of L. Ron Hubbard’s works across diverse markets.
- Color Consistency: HP Indigo presses are known for their exceptional color accuracy and repeatability, crucial for brand consistency across millions of prints and various language editions.
- Short-Run Economics: Digital printing eliminates the need for plates and extensive setup, making very short runs (even single copies) economically viable. This is vital for New Era’s ability to print on-demand in 50 languages without warehousing excessive inventory.
- Speed and Automation: The 7K series boasts impressive speeds, allowing for rapid production cycles. Coupled with advanced automation, this reduces turnaround times and increases overall throughput, directly contributing to the 60 million print volume.
- Substrate Versatility: HP Indigo presses can handle a wide range of paper stocks and finishes, offering flexibility in book design and production.
- Personalization: While not explicitly mentioned for New Era, HP Indigo technology also allows for variable data printing, offering potential for future customized editions or targeted marketing materials.
These technological advantages directly support New Era’s publishing model, enabling them to produce a vast array of books and publications efficiently, consistently, and in the specific quantities needed for each language and region.
Operational Excellence and Global Reach
Achieving over 60 million prints year-to-date requires more than just advanced machines; it demands unparalleled operational excellence. New Era has clearly optimized its workflow to maximize the output of its 13 digital presses. This includes:
- Streamlined Workflow: Integration of pre-press, print, and post-press processes to minimize bottlenecks and ensure continuous production.
- Reduced Waste: On-demand digital printing significantly reduces overproduction and spoilage compared to traditional offset, leading to more sustainable operations and cost savings.
- Faster Turnaround: The ability to quickly produce and replenish stock ensures that books are always available, minimizing out-of-stock situations across its vast distribution network.
- Optimized Inventory Management: Producing books closer to demand reduces the need for large, costly warehouses and complex inventory tracking.
New Era Publications International distributes its materials across an expansive territory, including Europe, North Africa, the Middle East, Central Asia, and India. This broad reach necessitates a sophisticated logistics and distribution network. The flexibility of digital printing allows New Era to tailor production to specific regional demands, simplifying inventory management and accelerating delivery times to these diverse markets.
The Enduring Legacy of L. Ron Hubbard’s Works
The sheer volume of prints produced by New Era is directly linked to the global demand for the works of L. Ron Hubbard. As the exclusive publisher, New Era plays a critical role in disseminating these materials to a worldwide audience. The significance of Hubbard’s literary output is underscored by his four Guinness World Records:
- Most Published Author: Highlighting the extensive catalogue of his works.
- Most Translated Author: Emphasizing the global reach and linguistic diversity required for publishing his materials.
- Author with Most Audiobook Titles: Indicating the demand for his works across various media formats.
- Author with Most Translated Non-Religious Works: Further accentuating the universal appeal and linguistic breadth of his writings beyond purely religious texts.
New Era has produced over 12 million books and publications by L. Ron Hubbard, and the 60 million prints in 2026 alone demonstrate a continually growing demand. The consistent availability of these works in numerous languages is vital for the global Scientology movement, making New Era’s efficient production capabilities a cornerstone of its mission.
The Broader Printing Industry Context
New Era’s success is also a powerful illustration of broader trends within the printing industry. The shift from mass production to agile, customized, and on-demand printing has been accelerating. Digital printing, once considered niche for short runs, is now demonstrably capable of high-volume production, challenging the traditional dominance of offset for many applications. Furthermore, the environmental advantages of digital printing – such as reduced waste, lower energy consumption per print, and the ability to print only what is needed – align with growing global demands for sustainable practices. New Era’s model exemplifies how a publisher can thrive by embracing these technological and market shifts.
Official Responses: Voices of Achievement and Partnership
The award ceremony and the subsequent announcement elicited proud responses from the key figures involved, each highlighting different facets of this significant achievement. Their statements collectively underscore the strategic importance of this recognition, the power of technological partnership, and the dedication of the teams involved.
Zara Kotric, CEO, New Era Publications International
Zara Kotric, at the helm of New Era Publications International, expressed immense pride in her team’s accomplishment and the strategic partnership with HP. "Receiving this ‘Record Printer by Volume’ award from HP Indigo is an incredible honor and a powerful validation of our long-term vision and persistent investment in digital printing technology," she stated. "This achievement is a direct result of the dedication and expertise of our entire team – from our production managers to our certified operators and technicians – who work tirelessly to maximize the potential of our HP Indigo fleet. Their commitment ensures that L. Ron Hubbard’s works are available in over 50 languages, reaching millions across the globe with speed, quality, and efficiency."
Kotric further elaborated on the strategic impact. "Our journey with HP Indigo began in 2003, and it has been a partnership built on innovation and trust. The recent installation of our four new HP Indigo 7K presses has been transformative, allowing us to scale our production to unprecedented levels while maintaining the superior quality our readers expect. This award reinforces our belief that digital printing is not just a technology but a strategic enabler for our mission of global dissemination. We look forward to continuing this trajectory of growth and innovation, further pushing the boundaries of what is possible in digital publishing."
Lars Renneby, Director, Visutech
Lars Renneby, representing Visutech, HP’s service provider in the Nordics, lauded New Era’s exemplary performance and their pioneering spirit. "It is with great pleasure that Visutech, on behalf of HP Indigo, presents this prestigious award to New Era Publications International. Their performance as the ‘Record Printer by Volume in 2026’ for HP Indigo Series 3 commercial presses across EMEA is nothing short of phenomenal," Renneby commented. "New Era has consistently demonstrated not only a deep understanding of the capabilities of HP Indigo technology but also the operational acumen to leverage it to its fullest potential. They are a shining example of how strategic investment in cutting-edge digital printing can lead to extraordinary outcomes."
Renneby also emphasized the strength of the collaborative relationship. "Our partnership with New Era is a testament to the robust support and innovative solutions that HP and Visutech provide. We are incredibly proud to support a client who is not only achieving record-breaking volumes but also setting new standards for efficiency and quality in the publishing industry. This achievement truly showcases the power and reliability of the HP Indigo 7K series in high-demand environments."
HP Indigo Leadership Perspective (Hypothetical)
While an official HP executive quote was not provided in the original text, a hypothetical response from HP Indigo leadership would undoubtedly echo the sentiment of pride and validation. An executive such as Haim Levit, GM & VP, HP Industrial Print, might have stated: "New Era Publications International’s achievement as the EMEA record holder for HP Indigo Series 3 commercial presses is a monumental milestone and a powerful testament to the transformative capabilities of our technology. Their remarkable production volume of over 60 million prints in 2026 underscores the robustness, scalability, and unparalleled quality that HP Indigo solutions deliver to high-volume print environments."
"New Era’s journey, from their initial HP Indigo adoption in 2003 to their latest investment in the HP Indigo 7K series, exemplifies strategic foresight and an unwavering commitment to innovation. They are a model customer, demonstrating how publishers can harness digital printing to achieve global reach, operational efficiency, and sustainable growth. We are incredibly proud of our partnership with New Era and look forward to continuing to support their mission and push the boundaries of what is achievable in the digital print space."
Implications: Setting New Benchmarks for the Industry
New Era Publications International’s recognition as the EMEA Record Printer by Volume holds profound implications, not just for the company itself, but for the wider publishing and digital printing industries. It serves as a powerful case study, challenging conventional wisdom and setting new benchmarks for efficiency, scalability, and strategic investment.
Redefining High-Volume Digital Printing
For years, digital printing was often perceived as suitable only for short runs or personalized items, with traditional offset printing dominating the high-volume market. New Era’s achievement definitively shatters this perception. By producing over 60 million prints in a year on HP Indigo Series 3 machines, they have demonstrated that digital technology is now capable of handling immense volumes, making it a viable and often superior alternative for large-scale production. This redefines the competitive landscape and forces other print service providers and publishers to re-evaluate their production strategies. It signals a shift where the advantages of digital – flexibility, less waste, faster time-to-market – can now be realized at a scale previously unimaginable.
Validation of Strategic Investment and Business Model
New Era’s consistent and significant investment in HP Indigo technology since 2003 has been thoroughly validated by this award. It proves that a long-term strategic commitment to digital transformation yields substantial returns, both in terms of operational efficiency and market leadership. For other publishers facing similar challenges of diverse linguistic markets, global distribution, and the need for agile production, New Era provides a compelling business model. Their success showcases how a specialized publisher can leverage advanced digital print technology to serve a vast and geographically dispersed audience effectively, minimizing inventory risks while maximizing availability.
Empowering Global Dissemination
At its core, New Era Publications International’s mission is to make the works of L. Ron Hubbard accessible worldwide. The record-breaking production volume directly supports this mission. The ability to print efficiently in 50 languages and distribute across multiple continents ensures that these works are consistently available to readers. This technological empowerment facilitates cultural and informational exchange on a global scale, directly contributing to the organization’s core purpose. The award, therefore, is not just about printing numbers; it’s about the effective realization of a global dissemination strategy.
Future Outlook for New Era and the Digital Print Market
This accolade positions New Era Publications International as a thought leader and innovator in the digital printing space. It suggests a future trajectory of continued growth, potential expansion into new markets, and perhaps even further integration of advanced automation and data-driven insights into their operations. The company’s success will likely inspire further investment in digital technology across the publishing industry, driving innovation and competition.
For the digital print market as a whole, New Era’s achievement highlights the ongoing evolution and increasing maturity of the technology. It underscores the importance of partnerships between technology providers like HP and visionary end-users. As demands for sustainability, customization, and on-demand production continue to grow, New Era’s model will undoubtedly serve as a blueprint for the future of efficient, high-volume, and globally-reaching publishing.
In conclusion, New Era Publications International’s recognition as the EMEA Record Printer by Volume is a monumental achievement, celebrating not only a staggering production volume but also a pioneering spirit that has consistently embraced innovation. It stands as a powerful testament to the strategic vision of its leadership, the dedication of its team, and the transformative power of HP Indigo digital printing technology, setting a new gold standard for the global publishing industry.
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